The Google Doodle Breaks the Rules, but it Works!

Know the rules so you can break them properly—attributed to The Dalai Lama.

 

For years I have wondered about the Google logo.  I notice that they change it every so often to match a holiday or a newsworthy event.  According to the best marketing folks, you are not supposed to mess with the logo, that’s your brand—your identity.  As on example, look at the image above, which was the way the Google logo looked the day they announced the Missing Link fossil (by the way, the artist’s rendering of  that fossil strongly resembles a cat we have hanging around the Gonzo Hut).

            Don’t mess with the logo!!! We preach this to our clients all the time.

            Not so at Google.  They change the logo on a regular basis.  But with Google it has come to be expected.  Now it is part of their brand.  These variations on the Google logo are called the Google Doodle.  In fact, if you want to go to Wikipedia (http://en.wikipedia.org/wiki/Google_logo) you can read about the Google Doodles.  Wikipedia even tells you about the Doodle4Google competitions regularly held grades K through 12. 

            Google has not only made the Google Doodle part of their brand, but they have turned it into a way to interact with the customer.  Small wonder these guys are on top.

 

Comments

[beajetalleype]

Cheap tadacip online prescription purchase without, buy tadacip without prescription, order tadacip without prescription.